When we talk about social media reach, Facebook is the first platform that comes to the mind of small business owners. But how about outlets like Twitter and LinkedIn?
True, paying for advertising on these platforms does work, but it has to be balanced with organic reach as well.
Building your organic growth on social media will not only help build authenticity as a brand but help your customers better connect with you. There are many benefits to cultivating the organic reach of online businesses that are not to be missed.
- Ways To Expand The Reach Of Your Social Media Business
Ways To Expand The Reach Of Your Social Media Business
Here are ten techniques you can go about expanding the overall social media reach of your business.
1. Focus On The Right Network
Social media usage has exploded since 2012, and we know that Snapchat, Twitter, Facebook, and Instagram are the rage these days. But you can’t go posting everywhere as it’ll just be a waste of your marketing budget.
Instead, it’s a good idea to narrow down where you share your posts and focus on one to two platforms.
If you don’t know which channel to direct your efforts to, you can ask your audience.
Simply send them a survey via email and ask for their honest opinion. Another way to figure out is to look at the analytics for your blog posts and look at the platforms your posts are getting shared across the most.
2. Optimize Your Brand’s Profile & On-Page SEO
Your brand should already have its corporate profile put up by now. Whether it’s posted on LinkedIn, Facebook, Instagram, or Twitter – it’s a good idea to review it and optimize.
Good profiles have a higher chance of getting noticed by Google’s algorithms. What do we mean by this?
A good profile should have:
- A well-written description that’s concise, clear, and easy to understand
- High-quality profile pictures with the correct dimensions (no grain/noise in the background)
- A memorable username that’s short and sweet
- Use of long-tail and short-tail keywords in the profile bio
A Call to Action (CTA) is usually placed in the profile bio right alongside the photos, and it should be phrased accordingly.
3. Create Evergreen Content
Evergreen content refers to content that lasts forever. It doesn’t have an expiration date, and no matter how much time passes, it still rings true.
Add emotion to what you’re posting and make it worth reading. Don’t post anything that’s bland or boring.
A good example of evergreen content would be talking about challenges faced when starting out as entrepreneurs. Frequently Asked Questions (FAQs), how-to guides, expert industry tips, and listicles are also good examples of this.
4. Interact & Engage With Your Audience
Although it’s true that working on your blog posts, videos, and marketing strategies will help, if you don’t engage with your audience, there will be nobody left to follow you.
A good rule of thumb is to reply to comments on your posts and be helpful by answering any questions.
You can join like-minded groups on different social media platforms and participate in industry discussions too. Don’t promote yourself too much since it could quickly turn into downright spamming.
Instead, focus on being a part of the community and gaining people’s respect. They’ll automatically check out our profile and start following you when you do that.
5. Keep A Posting Schedule
You need to be consistent if you want your results to be consistent.
This means that as a content creator and business owner, you have to keep a schedule. Whether it’s uploading videos on your channel twice a week or updating your blog a few times a month, the more active you are, the better.
But don’t compromise on the quality of your content in an attempt to post frequently. Strike a balance, and you will do well.
6. Use Good Video Editing Software
This goes without saying, but if you’re making videos and want to imbue a professional look, you better use high-quality video editing software. If you are in hunt for free video editing software to get started with, try out Hippo Video. They offer an impressive 7-day free trial, which is enough time to try out the different features and see if you like it overall.
Good video editing suites let you annotate over your videos, add voiceovers, crop/trim/cut, and edit clips. Other features to search for are the ability to export in different media file formats, record via webcam, stream live, and share your content directly on different social media platforms. By the way, Hippo Video does all of this, and it even has an exclusive video email feature that lets you directly embed videos into emails and send them out.
7. Review & Watch Your Metrics
With social media activity comes a lot of data. You can run analytics on this data to find out what your audience thinks about your marketing campaigns. Besides sentiment analysis, you can get insights related to your SEO optimization, page bounce rates, and double-check to see how your A/B split testing campaigns are working.
Reviewing your social media metrics will make goal-setting so much easier and help you grow as a company.
8. Think About Your Audience
Don’t just create content. Create content that’s relevant.
Think about your audience and craft the tonality of your brand accordingly. If you’re marketing to a specific group of followers, make sure your content reflects that. Build a dedicated social media team and assign your team members with specific roles and responsibilities.
This will make content creation and management flawless.
9. Post During Down Times
If you’re posting at a time when everybody’s online, your content is going to get drowned out in a sea of posts. It’s best to post when most users are inactive or not online.
Here’s a reference guide for you that shows when are the best times to post, depending on your timezone.
10. Be You
The final tip may sound cliche, but it’s true. Don’t try to copy your competitors.
You can mimic others’ marketing strategies or take something away from their A-game, but at the end of the day, it’s your originality that will set you apart. Build a brand that’s authentic and stay true to your vision. That’s how you grow organically on social media and make a difference.
Now that you have all the tools in your arsenal, you can get started creating content.
Good things take time, and it’s going to be an investment in the beginning.
But stay active, be consistent, and you will surely notice your brand’s online presence starting to grow organically. It works!
Also Checkout the Infographic on Facebook vs Twitter