API stands for Application Programming Interface. It is a set of functions that allow users to access the data or components of the tool. In other words, an API is a set of methods for communicating between multiple applications.
API can be used for various purposes. For example, developers often use them to embed certain objects in a website. If you see a piece of Google Maps on the site, it means that the site is using the Google Map API. The same can be done using apps or tools.
A brief introduction of SEO API:
The search engine optimization (SEO) application programming interface (API) consists of code that allows users to retrieve data about the most relevant keywords and keyword phrases that appear in the search engine results page (SERP). Determine the retrieved data based on the relevance of the keywords or keyword phrases entered by the user.
Why is the SEO API important?
SEO API are important tools because they help improve page performance, brand awareness and page ranking. In addition to keyword data, developers and other API users may also receive information about average page views, URL identification, domain scores, traffic rankings, and top natural competitors.
Why do SEO experts need this?
The right API can help experts simplify the entire process of data collection. Some SEO tool provide customers with the opportunity to use APIs and bring better results. It allows users to integrate the analysis provided by the platform into their custom interface tools. Using API, you can request and get data without even managing the interface of the tool.
Pros of an API:
- Speed up data processing. If you need urgent reports, then the speed of data collection using the API will come in handy
- Combine multiple reports with one click and sort the obtained results to automate your tasks
- Save your time. You can perform batch analysis on data instead of having to make 100 single requests in a row
- Allows you to integrate analysis with business documents. You can get research results in external documents
Four tasks can be solved better using API
As mentioned earlier, API seo make your research more flexible than typical tools. So, what tasks can API help you accomplish, and how to use them to get the most advantage?
Although SEO faces various problems, different platforms have been created to facilitate keyword research, market segment analysis, content planning, and result evaluation. Some of these tools provide APIs to make research more effective. Below you can find tasks that the API can help you with, as well as tools to provide this approach to its customers.
- Website keyword research and batch analysis:
When they enter a new project, comprehensive niche analysis and proper keyword research are the top tasks of SEO. SEO tools meet these needs well. Unless you don’t want to spend time analyzing each competitor or keyword separately. To this end, the quality tool will provide its API.
- Content planning:
Wanting to attract the latest topics and articles is the basic knowledge that everyone who wants to attract an aim viewers needs to know. In addition, tracking the performance of your content can help publishers improve their strategies to increase traffic and engagement.
- Monitor back links:
Back link analysis is another important part of SEO. This process can help people view the weaknesses of their link profiles and discover new link building opportunities.
To integrate your application with back link analysis reports, you can use the Majestic API. Available in Platinum plan/API plan. The complete API allows you to find out the following information:
- Available back link data collected in the past 120 days
- Back link data for the past 5 years
- Whether the link was still active when the site was last crawled
- Anchor text
- Date the link was found
- Is the link marked as “nofollow” etc?
- Obtain performance indicators
Running a website without analyzing the results it gives is a waste of time. Therefore, it is difficult to find someone who has a website but does not have a Google Analytics account. This tool allows you to gain a deeper understanding of your audience, evaluate marketing effectiveness and help you find the most effective strategy. However, accessing this data through the tool itself is not always convenient.
What is Scraping seo?
Search engine crawling is the process of collecting URLs, descriptions or other information from search engines such as Google, Bing or Yahoo. This is a specific form of screen scraping or web scraping dedicated to search engines.
The most common large-scale search engine optimization (SEO) providers rely on regularly crawling keywords from search engines to monitor the competitive position of their client’s websites in terms of related keywords or index status.
Search engines like Google do not allow any form of automatic access to its services, but from a authorized point of view, there are no known cases or illegal laws.
The process of entering a website and extracting data in an automated manner is also commonly referred to as “crawling.” Search engines such as Google, Bing, or Yahoo obtain almost all data from automated crawling bots.
Most people who use web scraping in seo are businesses that want to view data on competitors. In most cases, they will get information that can improve their SEO campaigns. The data most companies will look for include:
- Market research and insights
- Price intelligence and monitoring
- Lead generation
- Product Details
- Sports statistics are used for betting purposes
- List of business locations
Content and news monitoring:
Web search engines are very suitable for you to discover the gaps and successes in your SEO journey. For example, if you’ve been creating content instead of ranking on the homepage of search engines, the data captured can help you develop a successful digital marketing strategy.
Modern SEO search:
How to eliminate all the trouble of web scraping and receive all the data you need with a simple API that suits your actual needs? We have developed a SAAS solution for SEO crawling, which allows you to fully control the data and time you obtain, while saving time in writing code. The data is returned in JSON, .CSV or .XML format, you don’t need to think about configuration, proxy server or hiring additional software engineers to build crawling tools.