More and more businesses are working on building their web presence for the future, going into 2023. It’s becoming increasingly necessary for companies to have a website that can compete with other brands and attract new customers. However, as technology and consumer habits change, so must web design.
An expert panel of the Forbes Communications Council emphasizes that a website is not just merely a place to list products and services; it is a critical part of maintaining a company’s ethos, operation style, and brand aesthetic. Simply put, the design of your website represents your company, and in 2023 and beyond, it can make or break your ability to operate your business. Whether you’re a dentist, an IT consultant, a home builder, or a grocery store, the quality of your website matters. With that in mind, here are five design considerations you should take note of going into 2023:
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1. Scalability
Currently, mobile devices generate more than half of global website traffic. This number is expected to increase in 2023 as more people switch to smartphones to browse the web. That said, web designers are working hard to make the user experience on mobile devices just as rich as on desktop computers. One of the biggest challenges of website architecture is making sure the design is scalable for all types of screen sizes. This means it should look intuitive no matter what screen it’s viewed on—whether on a phone, tablet, or PC.
2. Search engine optimization (SEO)
SEO employs strategies to make websites rank higher in search engines. It can be accomplished by improving a website’s visibility and relevance to specific keywords, making it more useful for users looking for detailed information. Because internet users are expected to be more intentional in their web browning in 2023 and beyond, SEO should be considered a critical part of web design. Using keywords in your content relevant to your industry and brand can increase the likelihood of your website ranking highly in search results. This will lead to higher website traffic and improved conversion rates.
3. Visual branding
The visual branding of your website is key to establishing trust with your audience. Creating a functional visual brand requires close collaboration between a design professional and a business owner. The role of a website designer is to design a website’s overall layout, but this has to be done in partnership with the client. While the business holds the message and the product, the web designer communicates this message effectively by creating a thoughtfully designed website and uploading it to a web server. Web design reflects your brand, so it’s essential to have a professional designer on your team who can effectively utilize emerging design trends. There’s no space for dated web design in 2023.
4. User experience
One of the key pillars of web design in 2023 is user experience (UX). It’s not enough to have a website that looks visually appealing; you have to ensure it’s also easy for users to navigate and understand. This means that you need to consider how people will interact with your site. Businesses that have pinned down the essentials of UX design in every part of their web pages find their customers more at ease when navigating their websites. Your business can keep up with the increasingly competitive digital landscape by keeping up with next year’s UX trends, such as personalized experiences, dark mode, and data visualization.
5. CMS requirement
Content management systems (CMS) are fundamental in the web design industry. These systems are used to manage all of the content on your site. With the rise of platforms like Squarespace and WordPress, businesses can quickly create websites at a lower cost than ever before. However, this can also lead to a proliferation of poorly-designed websites that are not optimized for their audience or the content they’re trying to convey. In the digital arena of 2023, where website design and content are equally kings, there is a need to choose a suitable CMS for your business whose features align with your goals and existing publishing and operations procedures.
Web design is a complex process, but by looking into these five considerations, you can stay on top of industry trends and continue serving your clients effectively in 2023 and beyond.
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