As usual, emails that contain unsolicited offers or phishing links end up in spam. It helps email providers keep their users safe from tons of promotions and fraudulent emails that they may receive. Without spam folders, inboxes may seem like a complete mess, and users would need to spend a lot of time filtering their messages and finding the important ones.
Unfortunately, the automated filtering systems of email provides aren’t perfect. Thereupon, a lot of emails from domains with low credibility may also go to spam. Some companies ask users to check their spam folders before re-submitting any requests or contacting a customer care team asking them to re-send an email.
Ways to Find Out Your Emails Are Going to Spam
If you don’t get replies to your messages, your emails are likely classified as spam. Down below, you will find the top five ways to check if your messages end up in spam.
Test Different Email Services
There are no strict rules that help mark emails as spam messages. All email providers have their sorting algorithms. Therefore, the number of delivered emails depends on email providers.
One of the most reliable ways to check if your emails are classified as spam is to sign up at the most popular email providers, like Google, Outlook, Yahoo, and send testing messages. Try to send different types of emails that imply attachments, links, etc.
Examine Open and Engagement Rates
Entrepreneurs send most emails to contact their clients more conveniently. Unfortunately, a lot of businesses may be wondering why they get no replies to their messages. Also, clients may comply about not received receipts or their purchases. In such a case, emails likely end up in spam.
If you launch an email campaign to reach new clients using services like SendinBlue, Mailchimp, GetResponse, and others, you can get detailed statistics on your emails. After launching a marketing campaign, you will be able to check the number of delivered emails. Also, such services indicate how many emails came to spam and show the open- with click-through- rates of delivered emails.
Use Third-Party Tools for Testing
If you don’t launch email marketing campaigns but want to check if your emails end up in spam, some online tools allow checking it in a few clicks. Using an email testing tool, you can check if your messages go to spam. Also, such a service can analyze your emails and indicate the foremost issues that may cause your messages to be sorted as spam.
Inspect Domain Reputation
In most cases, email platforms analyze the domain reputation for sorting messages. In case your domain name or IP-address was used for sending spam messages early, it would be blacklisted.
If you send an email from a new domain, your messages will likely end up in spam. Emails sent from temporarily mailing services are classified as spam automatically. Therefore, some users of online writing services, like EssayShark, have to whitelist such companies or check their spam folders not to miss important emails.
Fortunately, there are a lot of online services that help examine a domain’s score. Don’t be shy about using them to discover if your domain or email address is blacklisted.
How To Improve Domain Reputation?
Have you discovered that your domain has a low-reputation rate? Don’t look for another one to transfer your email. There is a way to increase the domain reputation.
For starters, you need to send relevant and top-quality emails. They need to have high open- and click-through- rates. Therefore, it’s vital to share interesting and engaging information with your subscribers. Don’t be shy about checking if your recipients get your messages, and ask them to whitelist your domain if needed. Also, don’t send a lot of attachments and share secure links (HTTPS://) in your messages only.
Check Spam Trigger Words and Links
The email services’ algorithms analyze the text and classify some messages as spam if they contain trigger words. It’s vital to compose messages property if you want them to be delivered to recipients and not end up in spam. Avoid using trigger words:
- Cancel at any time;
- Click here now;
- Limited offer;
- No risks;
Check out if any of the trigger words are presented in your messages. If so, your messages are likely classified as spam. Feel free to remove them to make your emails look less suspicious to sorting algorithms.
The algorithms also check links into emails to consider if they need to be classified as spam. For instance, emails that contain links that lead to fraudulent or blacklisted sites will likely be marked as spam. However, if a message contains a link that leads to EssayPro, a top-tier paper writing platform, for instance, it will be considered as a good-quality email that should go to users’ inboxes.
Unfortunately, there is no all-purpose way to discover if your emails are going to spam. Since no email providers reveal how they sort email, you have to do in-depth research to discover if your messages are classified as spam. Fortunately, the top five methods from the post above can help you achieve this goal. Don’t be shy about applying all of them to get the best result.