Instagram offers plenty of opportunities for businesses to create content and promote their products/services. But the goal is to make sure the content gets more reach and engagement. To make it happen, you need to use relevant and as well as popular trending hashtags for your business growth!
In this article, I’m going to walk you through all the steps on how to acquire a vast number of followers and build brand awareness on Instagram that guarantees business growth without spending any penny.
Let’s get started.
- 14 Instagram Hashtags Tips For Business Growth
- 1. Use Branded Hashtags
- 2. Use Emoji Hashtags
- 3. Make Hashtags Short and Clear
- 4. Include Hashtags to Published Post
- 5. Hide Hashtags
- 6. Hashtags Should Match Your Campaign
- 7. Do Not Spam Popular Hashtags
- 8. Use Niche Hashtags
- 9. Use Right Amount of Hashtags
- 10. Avoid Irrelevant Hashtags
- 11. Use Promotion
- 12. Inspire Community
- 13. Collect User-Generated Content
- 14. Customize the Hashtags
Come up with a lovely word that can be used to describe your brand in a more straight forward way then think of an idea on how to create a brand hashtag that will help to promote or generate more insight about you.
This is the most popular way on how to foster participation and engagement. Why? It helps to organize your post in the hashtag pages then making it easy for people to find you in the hashtag feeds.
The good thing about hashtags is that emoji can be included besides numbers and letters. Use a beautifully animated icon that can attract the attention of people roaming in their Instagram dashboard.
Once you have captured their attention, then they are likely to follow you in the long run. Avoid using space and special characters in the hashtags.
Ensure your hashtag is short and memorable. This will make it easy for your fans and customers to memorize or remember it.
The number of characters included in the hashtags should also be simple but entertaining. Avoid using complex terms that can be difficult to comprehend by your potential followers.
Hashtags in the already published post make it easier for people to discover or recognize your brand. However, you need to craft an informative and entertaining post to capture the attention of Instagram users.
Think of a simple post that is ridiculous but related to your brand than either includes the hashtags in the post or the comment. The post will attract the passing users who later may be inspired to follow you back.
Remember Instagram algorithm is here stop people who have the intention of cluttering their content with hashtags. Thus, you must create a compelling caption that contains a hidden hashtag to trick the algorithm. But how can you do it properly?
If you are using too many hashtags in your post, that can be distracting for the readers and can come across as spammy. Always have the reader in mind when including hashtags in your posts. To ensure your audiences keep their focus on the post, you can put line breaks underneath your caption or keep the hashtags separate by electing them in your own comment section.
You should never attach your brand hashtag to a raunchy campaign. This will affect your recognition on the Instagram planet negatively.
Create a hashtag campaign that matches your content and the brand of your business. This will enable you to gain real followers who can turn out to be potential customers.
Use your hashtags sparingly in the relevant post. The popularity of such hashtags will help to grow the number of followers without making them appear as spam.
Most people are desperately in need of many followers, and they may end up spamming hashtags which can later make them banned. Be very careful with every step you take before posting something.
Research shows that niche hashtags are likely to acquire more audience. Once you can target audience, there is a high chance of having greater engagement. Specific hashtags can increase the number of followers on Instagram.
The optimum number of including hashtags in the posts is about nine to ten. You need to use them well or else be struck by the hot hammer of the Instagram algorithm. Ensure the hashtags are relevant to the content to conquer the ban and gain a good number of followers in return.
Stuffing irrelevant hashtags is a spammy behavior of rounding up a post on your Instagram account. This has a high chance of annoying people, and they may opt to stop showing up your hashtags. Use hashtags strategically to get high numbers of followers.
11. Use Promotion
Sometimes penetrating Instagram platform can be tricky and promotions are the best way that will help you go through quickly. Create images or small videos then try to promote it over Instagram. Ensure the videos are enticing and catchy to get good returns.
12. Inspire Community
Instagram is an excellent atmosphere for visual storytelling. This is the best option on how to capture the entire world by sharing some of the hilarious videos or stories. A good hashtag brand has the ability to inspire the whole society who will late follow you back with the intention of getting more stories.
13. Collect User-Generated Content
The Instagram contest is viral, and they are the only reason behind tons of user engagement. You can come up with a game where your followers upload videos or images in their Instagram then include the hashtag of your brand. This will make your hashtag trendy and in the long run, gain new followers.
Personalize hashtags tend to save time. Create a customized hashtag when you are planning to hold an event then encourage your followers to keep sharing. This is the only way to drive participation and engagement which later may introduce some new audience to your Instagram.
A lot of people are using hashtag feeds to search for different things, and I recommend you try to stand out to be counted by them. Unique and catchy hashtags are appealing. Try the above methods and thank me later.